Articles

How well do you know your customers? If you have ever had a business coach or regularly attended business networking events you’re likely to have been asked “who is your ideal customer?” A business that is offering a widely used service, such as building maintenance or even

You already know that your business is only likely to succeed and grow if you do a number of basic things, like setting out a business plan and goals and regularly referring to them, keeping control of your cash flow and invoicing, accounts and payments. These are

There are enough irritations in the world that you don’t really want to add to them, do you? Yet that is exactly what many businesses do on their websites because some marketing or SEO “guru” has told them certain features work. You know in your heart that

There was a shiny new website.  It was lovely to look at, eloquently and economically written and properly set up to appeal to the all-powerful Judge Google and his search engine friends. The newly-launched site was eager to do everything it could to help its owner make

Social media experts have strong – and opposing – views about who should be doing social media for businesses. In one camp there are those who insist that maintaining a regular output of blogs, facebook posts, tweets, website updates and so on can only be done in-house.

You had a great idea and now you’ve turned it into a small business. Suddenly you’re the CEO, the book keeper, the admin support, the sales team, the marketing executive and there’s barely time to concentrate on the work you actually set up your business to do.