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“Our business blog – We don’t need one” – 5 myths about blogging

“Our business blog - We don't need one” – 5 myths about blogging

Why Do A Business Blog? There are still plenty of business owners who question why having a blog on their website is necessary. These are some of the reasons why this belief is still so common. Few businesses nowadays do not have a website.  But how do […]

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Overused, overexposed and over here

Overused, overexposed and over here

I may be many things but I am neither a “guru”, nor a “ninja”, nor a “rock star” nor even a “hero”. I can’t claim to have the wisdom of a guru, nor any ability at martial arts. I don’t play in a band and I don’t […]

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Why is marketing your business like gardening?

Why is marketing your business like gardening?

Marketing Your Business I love my garden, but I actually don’t much like gardening. It’s repetitive, it’s unpredictable and it needs patience – a lot of patience. After a bank holiday weekend of weeding, lawn mowing and planting yet another species in that spot where nothing seems […]

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How well do you know your customers?

How well do you know your customers?

How well do you know your customers? If you have ever had a business coach or regularly attended business networking events you’re likely to have been asked “who is your ideal customer?” A business that is offering a widely used service, such as building maintenance or even […]

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Communication Miracle Workers?

Communication Miracle Workers?

You already know that your business is only likely to succeed and grow if you do a number of basic things, like setting out a business plan and goals and regularly referring to them, keeping control of your cash flow and invoicing, accounts and payments. These are […]

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Why would you do something that you know people, including you, detest?

Why would you do something that you know people, including you, detest?

There are enough irritations in the world that you don’t really want to add to them, do you? Yet that is exactly what many businesses do on their websites because some marketing or SEO “guru” has told them certain features work. You know in your heart that […]

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Once upon a time

Once upon a time

There was a shiny new website.  It was lovely to look at, eloquently and economically written and properly set up to appeal to the all-powerful Judge Google and his search engine friends. The newly-launched site was eager to do everything it could to help its owner make […]

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Social media marketing – do you DIY or outsource?

Social media marketing - do you DIY or outsource?

Social media experts have strong – and opposing – views about who should be doing social media for businesses. In one camp there are those who insist that maintaining a regular output of blogs, facebook posts, tweets, website updates and so on can only be done in-house. […]

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Does this scenario ring bells for you?

Does this scenario ring bells for you?

You had a great idea and now you’ve turned it into a small business. Suddenly you’re the CEO, the book keeper, the admin support, the sales team, the marketing executive and there’s barely time to concentrate on the work you actually set up your business to do. […]

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It's all about your business image and reputation

When you're passionate about what you do it's hard to stand back and identify what's essential to your customers. That's our job!

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