examples
Boss From Hell

businessarticles

Norwich-based White Digital Media produces a series of monthly online Business to Business magazines, under the brand Exec Digital, for the UK, Canada/USA, Ireland and India. Articles include case studies for a wide range of industries. I designed a questions template, to ensure consistency of content, which was used by freelance and in-house writers. I also wrote around 40 1000-word case studies from phone interviews with company CEOs for the UK and USA editions. Links to some of them are listed below.

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articles

ABB Waterford: based on Ireland's South East coast - A case study on a global manufacturer of transformers for the energy industry, including wind farms and wind turbines.

Amethyst Group: A case study on a distribution company originating in the motor industry, now developed into a UK-wide logistics company offering warehousing and distribution for a wide range of consumer products.

Avis Europe: A case study on how the European division of this global vehicle rental company was re-focused and turned around.

Beck Developments: A case study on this property development company based in the North of England

Brend Hotels: A family-run group, now the largest hotel group in South West England with close links to North Devon College

Business Design Centre: Founded by a family of five brothers this innovative centre in London offers a range of services including exhibition, office and showroom space, events organising and networking opportunities in the Grade II listed former Royal Agricultural Hall, Islington.

East Sussex Hospitals: How an innovative hospital trust is providing health care through a combination of general hospitals and community units in East Sussex

Fairgrove Homes: A case study on a customer-focused housing development company based around the M1 corridor in the Midlands

Howarth Windows and Doors: A Lincolnshire-based company using ethically-sourced timber and waste recycling for a lean and fit manufacturing operation to produce quality products for the building trade.

Ian Allen Publishing: A case study on a specialist, family-owned publisher of titles on all things to do with transport.

JDR Cables: Case study on a Cambridgeshire-based company supplying subsea cables and unbilical systems to the oil and gas industry worldwide.

Maghreb Minerals: Maghreb Minerals founder and Executive Chairman Gordon Riddler describes minerals exploration in Tunisia

Sharkey: Vision, vitality and confidence are the keys to the success of Scotland's leading provider of fit-out solutions for corporate clients.

Trelleborg Automotive: case study on a UK-based supplier of systems for the motor trade

Ulverscroft: the story of how an innovative publisher became the global supplier to libraries of large print books and audio books for the partially sighted - with a little help from Agatha Christie.

Wyndeham Heron: A case study on an Essex-based printing and publishing company supplying everything from consumer and business-to-business magazines, to catalogues, directories, marketing communications, direct mail and point of sale retail graphics.

Yanke Group: Case study on Canadian-based global transportation company, specialising in moving and handling products from diverse industries including pulp and paper, agri-chemicals, hazardous materials and temperature-sensitive commodities as well as building materials, retail goods and food stuffs